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Overcoming Employee Retention in the Retail Sector

With Christmas over and the new year in full swing, it’s that time of year when your company should take stock of it’s employees and look at how you can create a happy and consistent work force in 2016. Within the retail sector we often see high volumes of recruitment from companies as the year progresses and short-term contract employees come and go.

But whilst it’s great to maintain a fresh and highly motivated workforce, there’s no replacement for an experienced and long-term workforce. Good service and customer retention naturally stem from having the perfect people in high volume frontline roles and without it you can put your employer brand at risk. With this in mind we take a look at what you need to do to have success in filling high volume frontline roles and maintain staff for the long-term.

  1. Know what role you’re looking to fill and why. Many companies that we’ve met make the same mistakes over and over again by filling roles without knowing the type of person they require. Always make sure you know the profile of your perfect employee before starting the recruiting process to ensure you don’t end up filling the position with someone that isn’t well suited.
  1. Make the recruitment process as easy as possible. Give your managers clear instructions of the interview process and any tests that candidates will need to complete, ensuring that everyone involved in the process receives regular updates.
  1. Imprint your company’s brand on everything and be clear about the goals of the company. You need someone that will buy into your company and its strategy, so make this clear from the outset and don’t change your approach.
  1. Measure what your doing and how employees are performing. Understanding this information will allow you to see how successful the recruitment process has been and will inform you what you may need to change to achieve consistent results.
  1. Spend wisely with on technology and online testing to ensure you get the best return on your investment. You can then reduce future recruitment costs by sifting out unsuitable candidates by using these tests and processes.

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