Because of the vast changes to social media over the last 10 years, we’re finding more than ever before that employers are looking to channels such as Facebook, Twitter and LinkedIn to find useful additions to their team. This is even more apparent in the construction industry where companies from across the country are using information placed on profiles to search out and find perfect candidates.
With this in mind, we’ve taken a look at some of the ways that employees can tailor their social media profiles to help construction sector employers find them better. As a leading recruitment agency for the industrial, construction and retail sectors, we know that it’s important to look at multiple sources to create a wide spanning profile, so we’ve looked at techniques to optimise each area of your social media to ensure that nothing is left out.
- Create a relevant profile:
Make sure that you build compelling, professional profiles for yourself that include your job history and construction sector skills. Whilst it’s important that you make it as comprehensive as possible, don’t go back more than 15 to 20 years. LinkedIn is an obvious place for such a profile, but Facebook, Twitter, and Google+, among others, are also sites where you can include this kind of information, as construction companies regularly search these sources.
Use LinkedIn, among others, to network with others in the industry and search out potential positions. Not only will this help you to meet important contacts in the construction sector but it will also allow employers to in-directly find your profile through others that you network with.
- Engage with others
Make sure that you use social media to good effect, following others and getting updates from companies to find the best positions and receive industry news. This can include companies that you’re interested in and it’s also worth getting involved in industry conversations as it helps to show your expertise to others.
- Become known as a resource
Whether you’re advising others on construction sector tasks or making introduction to others in the industry, becoming an expert on social media will help to gain respect from others and important companies interested in you.